The Great Pivot: Plot Twists Every Founder Needs

This month, we’re embracing the pivot—those unexpected plot twists that force your business into a new genre. Whether it’s a product flop, supply chain chaos, or shifting customer behavior, your script may need rewrites.

Behind-the-Scenes Tips:

• Listen to your audience: Feedback is free focus grouping.

• Recast, don’t cancel: Sometimes a change in delivery or team can revive a product.

• Improv skills matter: Stay nimble, keep your humor, and say "yes, and..."

Cliffhanger Ending: Are you resisting the pivot or rewriting your hit show? Spoiler alert—flexibility is your superpower.